The goal of this project was to recalibrate a legacy PPC campaign to align with high-intent business objectives. By focusing on conversion volume and cost-efficiency, we analyzed every touchpoint of the existing funnel to eliminate waste and maximize the impact of the client’s digital spend.
Dominating the Florida Pest Control Market
Universal Pest Control, a premier service provider in Florida, sought to break through a plateau in their online customer acquisition. They required a professional revamp of their Pay-Per-Click (PPC) strategy to drive targeted local traffic and secure a more sustainable return on their marketing investment.
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A massive leap from 3.19%, signaling superior ad relevance.
Nearly quadrupled the rate at which visitors became leads.
Slashed the cost per conversion by more than 50% ($108 to $52.70).
By implementing a strategy of surgical precision rather than broad reach, Universal Pest Control saw immediate results. Total conversions surged from just 2 leads per month to 11, while our refinements to landing pages and keyword intent allowed us to reduce irrelevant impressions. The result is a highly efficient, scalable lead generation model that dominates the Florida market.
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