How We Helped a Fintech Company Scale Organic Traffic

• Low domain authority (DA 28) compared to competitors (DA 55+)
• Thin content on key service pages
• No structured internal linking strategy
• Poor indexation and crawl errors affecting technical SEO
• Few high-quality backlinks from authoritative financial and technology domains
• No topic clustering or pillar page strategy
• High bounce rates and low time-on-site for blog content

Phase 1: Technical SEO Audit & Fixes

We conducted a full technical audit of the client’s website, identifying critical issues that were hindering search engine crawlers. Key fixes included:

• Resolving crawl errors and optimizing robots.txt
• Improving site architecture and internal linking
• Implementing structured data (schema markup) for products and articles
• Fixing duplicate content and canonicalization issues
• Optimizing Core Web Vitals and page speed scores
• Ensuring mobile-friendliness across all pages

Phase 2: Keyword Research & Topic Clustering

We performed in-depth keyword research to identify high-value terms across the buyer journey. This included:

• Top-of-funnel informational keywords (e.g., "how does AML compliance work")
• Middle-of-funnel commercial keywords (e.g., "best compliance software for banks")
• Bottom-of-funnel transactional keywords (e.g., "AML automation pricing")

Using these insights, we developed a topic cluster strategy. We created pillar pages for core topics and linked them to supporting blog posts, creating a logical structure that search engines love.

Phase 3: Content Creation & Optimization

Our content team produced:

• 4 pillar pages (2,500-3,000 words each) targeting core service areas
• 24 supporting blog posts (1,200-1,800 words each) covering related subtopics
• 6 case studies highlighting client success stories
• 3 white papers and industry reports for lead generation

All content was optimized for target keywords, readability, and conversion. We also refreshed existing underperforming content with updated information and better SEO practices.

Phase 4: Link Building & Digital PR

We launched a targeted link building campaign focused on financial, SaaS, and technology publications. Tactics included:

• Guest posting on industry blogs (e.g., Fintech Futures, Banking Dive)
• Digital PR campaigns highlighting original research from the client’s white papers
• Broken link building on financial resource pages
• HARO (Help a Reporter Out) responses to earn editorial backlinks
• Directory submissions to reputable B2B and SaaS directories

Within six months, we secured 85 high-quality backlinks from domains with DA 40+.

Phase 5: Ongoing Optimization & Reporting

We established a monthly cadence of:

• Performance reporting (organic traffic, keyword rankings, backlink growth)
• Content updates and new blog posts
• Technical SEO monitoring and fixes
• Competitor analysis and strategy adjustments

• Technical SEO is the foundation. No amount of content or links can compensate for a site that search engines cannot properly crawl and index.
• Topic clustering beats random blogging. Organizing content into pillar pages and supporting clusters signals expertise and improves rankings for entire topic areas.
• Quality backlinks drive authority. For competitive B2B niches, earning links from reputable industry publications is essential to outrank established competitors.
• Content must match buyer intent. Top-of-funnel content attracts visitors, but middle-and bottom-of-funnel content converts them into leads. We balanced both.
• Patience pays off in B2B SEO. Unlike e-commerce or local SEO, B2B SaaS cycles are longer. Results compounded over 12 months, with the most significant gains appearing after month six.