A leading provider of extended car warranties in the USA partnered with us to solve a critical efficiency problem. While their legacy PPC campaigns were driving traffic, the leads were expensive and inconsistent. Our mission was to recalibrate their digital spend toward high-intent car owners ready to invest in vehicle protection.

The automotive service landscape is highly competitive, often leading to inflated Cost-Per-Clicks (CPCs). Select Auto Protect faced a staggering $163 cost-per-conversion with a meager 1.28% conversion rate. Their ads were being seen by a broad audience, but they weren't resonating with the specific users actually looking for warranty coverage.

• Keyword Optimization: Identified high-intent terms like 'extended car warranty' while excluding low-intent broad phrases.
• Ad Extension Overhaul: Implemented sitelinks and callouts to increase real estate on the SERP and provide instant value.
• Geotargeting: Refined focus on high-converting regions to ensure every dollar was spent on relevant markets.
• Bid Management: Strategic adjustments based on real-time performance to maintain a competitive position with high ROI.